Do you use Facebook*, Instagram or Snapchat stories?
They’re a great way to post more often, pique curiosity and increase engagement. Stories allow your friends/followers to follow along — being tuned into you and your message.
Facebook and Instagram have algorithms which means depending on the relevance and frequency of your posts, they may not be distributed to your friends/followers.
This is why sometimes it seems as though no one is seeing your post.
The goal is to make the social media platform fun and engaging so users want to come back. Therefore, it doesn’t allow users to take up the news feed. Just think: your friend is having a bad day and makes 189 posts about how men are the devil. You wouldn’t want to go through all 189 posts in order to get to your other friend’s post, would you? The algorithm and visibility take your best or most relevant (depends on if audience engages) and then shows that to people as they’re hopping on the platform.
As such, RARELY will your news feed be filled with only one person’s post.
This is why it’s important to schedule your most impactful post during prime hours (when more people are on the platform).
I suggest posting to Facebook/Instagram no more than 3 times per day and spacing the posts out at least 4 hours apart so they’re not competing with one another.
Then use your stories throughout the day and during those downtimes.
Posting to your story does not affect your algorithm.
You can post as much as you want and it actually boosts your engagement because 1) your profile appears at the top of our news feed (see below) and 2) you can post more often so we tend to want to know more.
If you haven’t, give it a try! Not only can you post more frequently, but you can upload fun pictures and videos, include music and all messages/responses go directly to your inbox (where you want people to be).
Here’s just a recent example:
A fellow network marketer (another company) watched my story. I showcased our Crave Lip Gloss and included the song by Lil Mama… Think the title is Lip Gloss is Poppin’ (not sure but I thought it was relevant lol).
Here’s someone looking for recommendations:
The cool thing about stories is that they automatically disappear after 24 hours. If you want people to act now, say it!
Instead of filling your profile with multiple product posts (looks like spam and runs people away), you can do more with your stories. New friends/followers won’t be able to see it if the time has elapsed.
Also, a new feature that Facebook recently adopted from Instagram is the highlights feature where you can save your story to your profile so it doesn’t automatically delete. Great if you want to highlight the cool pictures you created during uploading the picture/video or if you just want to showcase certain aspects of your life.
* On Facebook, stories can be uploaded to your personal profile, business page and Facebook group!
Need more help? Let me know!!!!